One of my favorite Latin quotes is Carpe Diem meaning to seize the moment or to take advantage of now. This is always crucial for business to be prepared to take advantage of opportunities in good timing.

One of the most important roles of marketing is making sure that the message of the company is correctly getting across to the consumer. One of the hardest lessons for small business owners is understanding the power of perception!

Over the last couple of years branding has been a key function in the marketing field. We all recognize large brands like Starbucks, Coca Cola, McDonalds, etc., but the question I pose for small business owners is, does your personal brand hurt your company brand?