We all are familiar with the saying There is nothing new under the sun. For new business owners this makes their niche market even more crucial to their success.
In the late 1990's the city of Richmond, Virginia had a very promising music scene. Hip hop was spreading and the city was home to some rising stars. One familiar voice that could be heard then and still be heard now is that of Danja Mowf. Born Adolphus L. Maples III, Danja is a devoted husband and a father to three
In the starting days of a small business it is hard to do all the things that need to be done without all of the needed staff. Small business owners need to take advantage of the services offered at Google.
One of my favorite Latin quotes is Carpe Diem meaning to seize the moment or to take advantage of now. This is always crucial for business to be prepared to take advantage of opportunities in good timing.
One of the most important roles of marketing is making sure that the message of the company is correctly getting across to the consumer. One of the hardest lessons for small business owners is understanding the power of perception!
Over the last couple of years branding has been a key function in the marketing field. We all recognize large brands like Starbucks, Coca Cola, McDonalds, etc., but the question I pose for small business owners is, does your personal brand hurt your company brand?